Why Florida Blue?


Why Florida Blue?

Your friends and neighbors belong

Blue Cross and Blue Shield of Florida and its family of subsidiaries serve more than 8.8 million people. In its Health Business alone, Blue Cross and Blue Shield of Florida serves approximately 4.2 million • members, a 32 percent share of the overall Florida health insurance market. Blue Cross and Blue Shield of Florida added more than 139,000 new members to its Health Business.

Customer satisfaction

Rated number 1 by J.D. Power and Assoc. for overall customer satisfaction for 2007, 2008 and 2009. It received top marks for overall experience, coverage and benefits, Providers choice, statements, customer service and approval process.

Blue Cross customers stay with Blue Cross

In 2007, Blue Cross and Blue Shield of Florida experienced a consolidated retention rate of 92% among its customer base. Blue Cross and Blue Shield of Florida expanded its high performing provider network, Network Blue, to all of the state’s 67 counties in 2005.


Blue Cross Blue Shield has a variety of plans to accommodate the needs of virtually every family.

Access to valuable health information and resources

Including care decision support, our online provider directory and other interactive web-based support tools.


Our 24/7 online member self-service, where you can request extra ID cards, review benefits, check claims status, print forms, and more.


On vision care, hearing care, alternative care, fitness clubs, bicycle helmets, and more through our BlueComplements program.

Online access to participating physician offices

For e-office visits, consultations, appointment scheduling or cancellation, prescription refills and much more**. (Need to locate the note associated with this **)

Personal Health Report

A quarterly report showing your care history and, programs to reward you for staying healthy and participating in to sports.

Financial Stability

Blue Cross and Blue Shield of Florida experienced its 19th consecutive year of positive financial performance in 2007.


The National Committee on Quality Assurance (NCQA) has rated our Commercial HMO Plan of Health Options, Inc.•

External Financial Ratings:

Standard & Poor’s (A+); A.M. Best (A); Moody’s (A2)

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